Our Story

The Raw India was born from the shared vision of Reena Rathore and Surbhi Sharma—two designers who met while working for a UK fashion brand. Their professional connection quickly grew into a lasting friendship and eventually evolved into a creative partnership fueled by a deep love for craft, design, and storytelling through fashion.

Both Reena and Surbhi are passionate travelers, exploring India’s diverse artisanal traditions through numerous craft tours that continue to inspire their work. They are captivated by the vibrancy, colors, and culture of their homeland, carrying this inspiration in their hearts and infusing it into every creation. Their designs celebrate handmade artistry, giving life to traditional techniques while blending them seamlessly with contemporary aesthetics.

Through The Raw India, they craft more than just fashion—they create a bridge between heritage and modernity, honoring the skill of artisans while sharing the soulful beauty of India with the world.