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THE U.P. EDIT by The Raw India is a vibrant celebration of Uttar Pradesh’s rich heritage, where tradition and contemporary design come alive.

Each piece draws inspiration from the state’s landscapes, people, and crafts of Uttar Pradesh, transforming culture into wearable stories.

The collection showcases the graceful Saras crane, the state bird, and the majestic Swamp Deer, with its tail imagined as a delicate rose. Golden marigolds from Kakori’s fields and lush mangoes and mango trees from Kakori and Malihabad bring warmth, abundance, and life to the designs. Fabrics are adorned with chikankari-inspired prints and intricate chikankari embroidery, while aari hand embroidery and hand block printing add depth and artisanal richness.

Every garment and accessory echoes the state’s essence, with jewellery reflecting the same motifs, creating a cohesive narrative. THE U.P. EDIT is more than fashion—it is a journey through Uttar Pradesh, celebrating its artisans, landscapes, and timeless stories in vibrant, contemporary expressions.